Why the agency pitch is no longer good corporate governance

Too often we hear an advertiser goes to market at the end of a three-year contract to fulfil good corporate governance. Often this is mandated in the organisation as good procurement practice. But here we outline why, when the agency relationship is healthy and performing well, tendering is a waste of time resulting in a poor outcome for advertisers. Do you agree? Discuss. https://www.trinityp3.com/2019/12/agency-pitch-no-longer-good-corporate-governance/