Jonas Heller

Our team is developing, managing as well as optimizing the transportation network between our warehouses and all European customers in order to create Zalando’s ultimate “scream of joy” experience in currently 14 different countries.

For the time of my visit the main project was to develop a complex KPI system to audit, control and improve our 3PL provider's performance. Our team was developing, managing as well as optimizing the transportation network between our warehouses and all European customers in order to create Zalando’s ultimate “scream of joy” experience in currently 14 different countries.

As a tutor I teach and guide several bachelor students in different subjects, mainly related to Supply Chain Management and / or Marketing. So far, I taught the following courses: - Fundamentals of Supply Chain Management (BSc. International Business) - Marketing & Supply Chain Management (BSc. Economics & Business Economics) - Management of Operations & Marketing (BSc. International Business) - Marketing Management (BSc International Business)

Researching augmented reality technologies in the field of consumer behavior and possible effects on processes in online and offline retailing environments.

I am a Postdoctoral Researcher at the BISS Institute focusing on smart-services, emerging technologies like AR and VR, and consumer behavior in retailing.

Jonas Heller is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University School of Business and Economics. He studied International Business: Supply Chain Management at Maastricht University, and holds a PhD in Digital Marketing from the University of New South Wales in Australia. Prior to his current position he worked as an inhouse consultant and special logistics services manager at Zalando SE. He teaches bachelor courses in Marketing and Supply Chain Management, master courses in Supply Chain Management, as well as in the MBA program. His research focuses on emerging technologies (Augmented Reality, Virtual Reality) in retailing environments. He investigates the impact of AR/VR on consumer decision making, retailers’ ROI, as well as how emerging technologies can contribute to consumer well-being (e.g. healthy eating, pension engagement). He collaborates with technology providers and firms to conduct lab and field studies with the latest applications and devices. He has published in journals such as the Journal of Retailing, the Journal of Service Research, and the Journal of Interactive Marketing.